Comments on "The triumph of the Nerds: Part III"

In the early 1970´s computer Enterprise Xerox, created an initiative designed to dominate the future of the computer and technology market. They had developed and built a computer called “Alto” that was very expensive to build and was never sold to the general public. This computer had a graphic interface that included what we all know today as the mouse, which could allow users to move a mouse which was a cursor on the screen and allowed the use to have a much more efficient navigation through the elements of the graphic interface.

This computer, also had connection to other computers by an Ethernet connection, which was very ahead of any of the competition. They were also the first company to allow to connect a printer to the computer and print the content of what was shown in the computer.

Steve Jobs saw all these features of the Alto computer and wanted to have something similar in his computers. The computer in which he introduced the Alto like technology was the Lisa computer, it was never a huge commercial success due to its high price. Later on the Macintosh was developed which was sold at a very competitive price which generated a huge competition with IBM.

The Macintosh was the first affordable computer with a GUI interface and made an association with Adobe, which was a company specialized in design and could allow users to print exactly what was in the screen, among other features. Apple decided to buy the 19% of Adobe, which turned out to be a great decision, since users found great advantages of using adobes products on apple computers. This lead to a huge success for Apple.

At the same time Microsoft say the same opportunity and decided to implement a GUI into their OS, which they eventually called windows. This generated a series of controversial arguments between Apple and Microsoft, in which Apple said Microsoft had stolen their look.

Microsoft became the leading software company in the world and Steve Jobs was left out Apple by making some wrong moves according to the Apple board.